Midnight Pig Beer

Prohibition was a time of innovation when it came to language, transportation, and, well… alcohol. We developed a line of beer with brand stories telling distinct narratives. A "pig" was code for alcohol in a mason jar, usually transported illegally at night. And so the Midnight Pig brand was born, including naming, design, digital, social, video, web assets, merchandising, and interior design of a self-service tap room.