WINNER OF THE 2019 EX AWARD FOR BEST CONSUMER ENVIRONMENT

State Farm wanted people to feel neighborly when interacting with their brand. So we created experiences that inspired them. Opportunities to assemble lunches, hygiene kits, and ukuleles helped turn caring into doing. Brendon Urie of Panic! At The Disco joined the Neighborhood of Good and an original content series followed his personal journey to give back, inspiring fans to do the same. The series was promoted on the client’s website and across digital and social channels.